7 Reasons for Change Readiness

Change of ReadinessPeople occasionally say to me, “My organisation is doing pretty well.  We’re not facing any major changes at the moment. Why should we be concerned about change readiness?”  On the surface, this may seem a reasonable enough question, but there are 7 reasons why all organisations should be interested in change readiness.

1. Change is ever present – simply because you may not be facing a major change doesn’t mean you are immune from change.  The fact is, we all live and work in a world that is constantly changing.  It is short-sighted and naive to imagine that these changes are not putting pressure on organisations in subtle, if not major, ways.

2. Don’t get complacent – your organisation may be doing pretty well, but it is risky to become complacent in a world that constantly changes.  New competitors emerge, technologies morph, global markets shift: shifts such as these constantly reshape the environment in which we all operate.

3.  You can always improve – you may be doing well, but that doesn’t mean you can’t do better.  It is great to be able to function well in the present, but how well will you function in the future?  How adaptable is your organisation to change?  Organisations that promote a change readiness culture recognise that functioning well in the present is not enough.  You need to develop your change readiness potential so you can continue to function well through all the changes and uncertainties the future will bring.

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Tags: , ,      Posted in: Business


Maximise Your ROI with Robust Website Design Strategies

If you are worried that your website is not drawing enough traffic and sales leads, you need to rethink your website design strategies. A well-thoughtout website design pays off well for your business and brand by engaging users, converting them into customers and maximising your return on investment.

Businesses that are new to the online environment, must know that there website can face two challenges- getting found by the right audience and converting visitors into profitable customers. You can overcome these two challenges by hiring a professional web developer who can develop a robust website design strategy.

Some of the strategies that must be incorporated by the web developer in your website design plan are discussed below:

1) Defining the purpose of the website- Though the primary purpose of a business web site is to attract the targeted audience and improve the conversion rate, each website has its own goals and objective to achieve. You can achieve these objectives by discussing them with the web developer, who can create a strategic site design idea that strives to achieve the specified objectives. For instance, if you want to create a website in order encourage people to do online shopping on their online portal; the web site developer can sketch a plan accordingly.

2) Creating a theme that reflects your brand and sticking to it- Businesses invest in web site design so that their business is well represented on the World Wide Web. In order to achieve maximum results, you should provide elaborate information about your brand and services that you offer to your developer. A uniform theme in the website reflects the professionalism of the company that improves its reputation.

3) Using the latest technologies and tools that enhance user experience on the site- There are always new technologies and tools being developed across the world in order to simplify web design process and improve the user experience. The developer must stay up-to-date with these technologies and tools that make the site easy to use and navigate and compels the users to take a positive action.

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Tags: , ,      Posted in: Business, Internet


Website browser statistics 2012

With the internet changing rapidly it can be hard to stay up to date on what’s in and what’s out in the world of web browsers. This is not only important for web designers and developers designing for the web but also for the average user,  as newer versions are released they can offer more security, flexibility, stability, speed and functions to enhance your browsing experience.

Based on our research we have put together 2 charts which show globally the most used browsers as well as that of our monthly visitors and users on NZ Directory.

Browser Statistics 2012

On both charts for the Internet Explorer browser all versions (1 – 9) are included within it’s percentile count.

By comparing these 2 charts we can see a similar trend with the exception of the Internet Explorer browser which is roughly 18% up on NZ Directory compared to the global usage. This can suggest that the Internet Explorer browser may be more widely used within New Zealand, based on our monthly visitors of 55,000 – 65,000.

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Get to know New Zealand!

Ever wondered what makes New Zealand so special or what the best attractions are?

Below we have put together a list of popular resources on everything you need to know for living, traveling and experiencing New Zealand.

Learn about New Zealand

Things to experience in New Zealand

Facts and figures about New Zealand

If you are looking for more information, please also see our post on: Travel & Tourism Within New Zealand



Shopping vouchers, discounts, competitions & giveaways!

Like to receive discounts on your shopping, win great prizes or get free stuff? So do we!That’s why we have put together this list of New Zealand discount shopping, competition and giveaway websites for you to enjoy!

Shopping Vouchers and Coupons:

Competitions and Giveaways:

Have we missed something? Feel free to post a link if you’ve found a website that you think should be added to these lists.