Blog - Archive for the ‘ Internet ’ CategoryMaximise Your ROI with Robust Website Design StrategiesJanuary 24th, 2012If you are worried that your website is not drawing enough traffic and sales leads, you need to rethink your website design strategies. A well-thoughtout website design pays off well for your business and brand by engaging users, converting them into customers and maximising your return on investment. Businesses that are new to the online environment, must know that there website can face two challenges- getting found by the right audience and converting visitors into profitable customers. You can overcome these two challenges by hiring a professional web developer who can develop a robust website design strategy. Some of the strategies that must be incorporated by the web developer in your website design plan are discussed below: 1) Defining the purpose of the website- Though the primary purpose of a business web site is to attract the targeted audience and improve the conversion rate, each website has its own goals and objective to achieve. You can achieve these objectives by discussing them with the web developer, who can create a strategic site design idea that strives to achieve the specified objectives. For instance, if you want to create a website in order encourage people to do online shopping on their online portal; the web site developer can sketch a plan accordingly. 2) Creating a theme that reflects your brand and sticking to it- Businesses invest in web site design so that their business is well represented on the World Wide Web. In order to achieve maximum results, you should provide elaborate information about your brand and services that you offer to your developer. A uniform theme in the website reflects the professionalism of the company that improves its reputation. 3) Using the latest technologies and tools that enhance user experience on the site- There are always new technologies and tools being developed across the world in order to simplify web design process and improve the user experience. The developer must stay up-to-date with these technologies and tools that make the site easy to use and navigate and compels the users to take a positive action. Website browser statistics 2012January 3rd, 2012With the internet changing rapidly it can be hard to stay up to date on what’s in and what’s out in the world of web browsers. This is not only important for web designers and developers designing for the web but also for the average user, as newer versions are released they can offer more security, flexibility, stability, speed and functions to enhance your browsing experience. Based on our research we have put together 2 charts which show globally the most used browsers as well as that of our monthly visitors and users on NZ Directory.
On both charts for the Internet Explorer browser all versions (1 – 9) are included within it’s percentile count. By comparing these 2 charts we can see a similar trend with the exception of the Internet Explorer browser which is roughly 18% up on NZ Directory compared to the global usage. This can suggest that the Internet Explorer browser may be more widely used within New Zealand, based on our monthly visitors of 55,000 – 65,000. Shopping vouchers, discounts, competitions & giveaways!May 21st, 2011Like to receive discounts on your shopping, win great prizes or get free stuff? So do we!That’s why we have put together this list of New Zealand discount shopping, competition and giveaway websites for you to enjoy! Shopping Vouchers and Coupons:
Competitions and Giveaways: Have we missed something? Feel free to post a link if you’ve found a website that you think should be added to these lists. What is RSS Autodiscovery and how can I set it up?February 17th, 2011RSS (Really Simple Syndication) Autodiscovery is a feature that makes it possible for modern web browsers, such as Mozilla Firefox 2.0+ and Internet Explorer 7.0+ to detect if a website has a blog or a RSS feed available, which has become the best way to inform visitors that a website offers a syndication feed. When a web browser has loaded a website and detects it has a feed available, it will display a small RSS icon
Visitors can click on this icon, view these feed(s) and subscribe to them if they find them to be of interest. The basics of website optimizationNovember 21st, 2010The success of your website depends on rigorous SEO activities which mean how search engines view your website pages. Allowing search engines to crawl is important for your search engine optimization success; therefore every page of your website needs to be optimized. Have you ever heard of this term ‘on-page SEO’? If not, then the first and foremost thing you should learn is this only. On page SEO ensure that your website is as search engine friendly as possible and for that you should help the search spiders find other pages easily on your website after finding your website. If you are website is not well optimized, then you have less chances of getting good results in the search engines. Here is a quick guide towards good on-page search engine optimization: |
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