Blog - Archive for the ‘ Ranking ’ Category

What Is Alexa Ranking & How Does It Work?

October 26th, 2009

Alexa is an online tool used to rank website traffic. The relationship between Alexa rankings and how popular a website is however, is not simple or obvious. They consider website ranking, links, traffic, and many other criteria known only to the most experienced Alexa users.

It can be mysterious optimizing a site for Alexa. One, it appears outgoing links to important, heavily traffic websites, matters. Relevant links are helpful to site visitors. Search engines want to know if a site is worth going to. If it is, they are happy to index it in a higher spot. This is a general rule of thumb that you should keep in mind at all times when performing SEO operations.

The simple difference between a site with moderate search results and a site with high search results is that the site with the higher results is generally more user friendly. Alexa Ratings and other rating systems try to emulate how a visitor will see your site. Once they’ve determined the worth of your site to a visitor they index it accordingly. This is why it is so important to have relevant links. If you are linking to sites that your users would find interesting, Alexa will enjoy it.

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